Read VeRO warnings and product blocks
Open the messages on a draft, distinguish warnings from blocks and check the relevant product data or store keywords before publishing.
On this page
What you need to check
Qublo can flag terms or brands associated with a possible VeRO risk, eBay’s intellectual property protection programme. Some messages are warnings; others indicate a block. Your next action depends on the draft’s full message, not just the number beside an icon.
Before making changes, check the store, marketplace, Amazon product and variant. Have the actual title, brand and description ready: they help you identify which data the message refers to. If the product text is wrong, correct it using the product’s real information.
These checks help identify preparation issues. An empty warning list or a successful publication does not automatically certify trademark rights or the compliance of all listing data.
Open Warnings and Errors in the draft row
- Go to Drafts and find the product, using the store and search to identify it.
- Beside the product, find the warning or error icon with a number.
- Press the icon to open Warnings or Errors with the product title.
- Read every entry and note the term mentioned in the VeRO message.
- If another error is also present, address it as a separate issue.
The same panel can contain different information: availability, delivery, pricing or publication preparation. The counter does not only count detected brands and is not a safety score. Opening the messages lets you distinguish their causes.
This guide follows the actual Drafts table. You do not need to look for a separate VeRO tab in the product editor.
Distinguish possible risks, restrictions and blocks
| Message | How to proceed |
|---|---|
| Possible risk for a brand or word. | Check the term in the content and assess the product before publishing. Read the row’s other messages too. |
| Restriction for a brand or word. | Check the affected data and the stated reason; do not treat it as a simple text formatting issue. |
| VeRO block confirmed by eBay. | The message says it cannot be ignored during publication. Keep the reference and resolve the issue before trying again. |
| Term blocked by store keywords. | Check the named store’s keyword settings; a personal block cannot be bypassed by choosing to ignore a warning. |
A warning may mention proceeding while ignoring warnings. That does not make messages explicitly declaring a block ignorable, or imply that every screen has a checkbox for doing so. Follow the controls actually available in the workflow you are using.
Check the title, brand and description
- Note the exact term quoted in the panel.
- Press Edit on the draft and open Details.
- Compare the title and description with the original product. Check the brand and item specifics where present in the editor.
- Correct a field only if the information is actually wrong.
- Save in the section you changed and wait for confirmation.
- Return to the list and reread the messages before continuing.
Do not replace an accurate commercial name with a generic word merely to make a warning disappear. The check concerns the product you intend to sell, including the descriptive data that represents it.
If the content is correct but you do not understand the warning, prepare a support request with the draft reference and full text. A title change alone does not demonstrate that a brand issue has been resolved.
If the message concerns store keywords
Personal keywords belong to store settings. Before changing them, check which account and marketplace the draft uses: a rule configured for another context is not the right reference for that product.
- Open Settings → eBay accounts and the relevant store.
- Check the keyword section and look for the quoted term.
- Compare the configured rule with the result you want.
- If the personal rule was set by mistake, correct it with the section’s controls and verify the save.
For details of fields and choices, use Managing product keywords. Correcting a personal rule does not remove a block confirmed by eBay: these messages have different origins.
Demonstration: one term, different reasons
Suppose a draft mentions the fictional name Example Brand. This example explains the reasoning: it does not identify a real blocked brand or a real detected warning.
- If the text says the term is blocked by store keywords, check that store’s personal rule.
- If it describes a possible risk, compare the name with the actual brand, title and description.
- If it reports a block confirmed by eBay, treat it as that kind of block: changing a personal store preference is not the solution.
The useful work is identifying the message’s origin and meaning, then changing the relevant data or rule. Repeating publication without clarifying the reason adds no further product verification.
Final check and next step
Before publishing, check that the store, variant and content are those you intended, that blocking messages have been addressed and that no other errors remain, such as pricing settings issues.
Requesting publication and completing it happen at different times. Follow Publishing drafts on eBay and read the actual result; do not treat a single disappearing icon as confirmation that the listing is online.
If a block remains or a new error appears, open a ticket with the store, product reference, full message and attempted action. A screenshot of the relevant panel is more useful than the whole account with unrelated data. For other causes, see Resolving publication problems.