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Stores, messages and support

Consistent messages start with your store settings.

Prepare communications for the different order stages. Choose which events to use and write messages suited to each store’s buyers.

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Preparing clear communications for buyers. Context image generated with AI.
Preparing clear communications for buyers. Context image generated with AI.

A separate template for each useful moment

An order acknowledgement and a cancellation message serve different purposes. Your store’s automatic message settings provide separate events, each with its own switch and text. Use the available variables, such as buyer name and item title, while keeping sentences understandable when a detail is missing. Prepare messages in an appropriate language for each market where you sell.

  • Enable only the events you want to use in that store.
  • Personalise the text using variables provided by the editor.
  • Review messages actually sent in the order’s conversation.

How to get started

  1. Open the store

    Go to Settings, eBay Accounts and select the store. Open Automatic Messages to see the available events.

  2. Prepare the text

    Enable the relevant event and write its message. Use information that matches that stage, then choose Save Changes.

  3. Verify in the order

    Open a sale’s conversation and check the messages present. If something is missing, review the store, enabled event and saved text.

Find every step in the documentation

Screens, instructions and practical checks for this feature.

See the complete guide